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Client: Pianigiani Bags
Realization: 2021
Location: Montalcino (SI)
Services: Project Management, Architectural and Interior Design, Architectural Construction Management and Safety Coordination

Manufacturing quality rooted in local tradition: in the designing of Pianigiani’s flagship store in Montalcino, the whole concept crafted by S29 for the project revolved around this message. In fact, the leather-goods brand that commissioned the work has become an artisanal trademark of Montalcino. The idea that sparked the creation of this single brand store came to life through a meticulous selection of materials and rigorously local suppliers. The renovation project for the property, located in the heart of the historic Palazzo Comunale, stands out conceptually from similar franchises, normally to be found in less characteristic metropolitan contexts. Every one of the shop’s details, from the lighting, the flag shaped banner, the main counter, the shelves obtained from renovated wooden boards to mention a few, went through careful stylistic deliberations. These decisions were aimed at communicating the brand’s legacy to the clientele and to allow the establishment to integrate coherently within the town’s setting.